A new book by Kevin A. DeAllen
How Cognitive Biases Destroy Family Fortunes
There is a question that keeps wealth advisors, family office directors, and the stewards of generational legacies up at night.
Why do brilliant, accomplished people consistently make the same destructive decisions with their wealth, their families, and their organizations?
The answer isn't intelligence. It's cognitive bias.
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A NEW BOOK BY KEVIN A. DeALLEN
How Cognitive Biases Destroy Family Fortunes
Cognitive Biases
Named, defined, and mapped to the patterns of generational wealth that allow them to take root — and the countermeasures that interrupt them.
Generations
The Rock who builds. The Paper who deploys. The Scissors who analyzes. Each generation carries its own blind spots — and its own power to break the pattern.
Framework
The Rochambeau Sequence is a proprietary generational wealth framework built on the observation that ultra-privileged families don't fail by accident. They fail by pattern.
The Rochambeau Sequence
They just don't know it. The first generation builds. The second deploys. The third analyzes. Rock. Paper. Scissors. The Rochambeau Sequence maps three distinct generational archetypes and gives families, advisors, and rising generation members a shared language for understanding why they see the world so differently from one another.
The Rock
The Builder
Rock is strong. The wealth-building generation creates through force of will, discipline, and singular focus. Their blind spots are forged from the same material as their greatness — and they are the beginning of the story.
The Paper
The Deployer
Paper is currency. The capital-deploying generation multiplies wealth through relationships, access, and influence. Their blind spots live in the gap between what they were given and what they were never taught to carry.
The Scissors
The Analyst
Scissors are sharp. The intellectual generation cuts through complexity with precision and insight. Their blind spots are the most dangerous — and the most correctable — because they can see everything except what they cannot yet feel.
Before Blind Spots of Wealth reaches the public, 100 Founding Readers will receive a signed first edition — and their name acknowledged in the book itself.
Signed First Edition
A personally signed copy of the first printing — before public launch.
Your Name in the Book
Acknowledged by name as a Founding Reader in the published edition.
Early Access
Receive your copy before the public launch date.
Same as the retail price — no markup, no waiting.
· 100 spots available ·
Secure payment via PayPal · Ships upon publication
Once 100 Founding Reader copies are reserved, this offer closes permanently. The signed first edition will not be available after launch.